News & innovation

Partner news // 16.10.20

P&G partners with Canvas for handwashing outreach

Procter & Gamble’s Safeguard soap brand and Instructure, the makers of the Canvas Learning Management System, announce their first-of-a-kind partnership providing schools nationwide with educational and product resources to help teach elementary students proper handwashing habits in line with CDC guidelines. The partnership and lesson plan will be unveiled today, Global Handwashing Day, at CanvasCon Online, an annual conference for educators and edtech experts held virtually this year.

“Safeguard continues to be a leader in hygiene education for the younger generation and we are proud to work with Canvas to reach students and teachers through an accessible platform along with providing underserved communities with the proper products to do so,” said Freddy Bharucha, Senior Vice President, North America & Global Personal Care, Procter & Gamble. “This is a stressful time for many as young children return to school, which is why now — and always — we are dedicated to providing hand hygiene products that people can trust.”

The handwashing education covers what germs are and emphasizes how and why we wash our hands through a series of lesson plans, a digital activity book and videos. The Safeguard handwashing lesson plans will be available to download on the Canvas Commons platform, a shared repository of learning content for educators to use within Canvas. The lessons were co-created with Sourcebooks and elementary school teachers to ensure the content is both engaging and effective for students. With its micellar deep cleansing technology, Safeguard Hand Soap safely washes away kids’ germs and leaves hands clean and hydrated.

The initiative with Canvas follows Safeguard’s $10 million donation in product and education resources to promote handwashing habits among kids and provide more underserved communities with free hygiene products through organizations including Save the Children and Americares. Safeguard is proud to promote hand hygiene education and provide schools with soap and sanitizer products that have been dermatologically endorsed by the Skin Health Alliance.

To amplify the program and celebrate Global Handwashing Day, Safeguard is working with various notables and experts to participate in the second iteration of the #SafeguardSplash social media challenge. The social movement serves as an important reminder across generations of the importance of washing hands properly and often in an effort to safeguard loved ones.

For more information on how you can safeguard your family and wash away germs, visit: https://www.pggoodeveryday.com/impact/safeguard-covid-19/. To download the plans from Canvas, visit here. For teachers without Canvas access, the curriculum can be found on www.safeguardstudents.com.