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In the press: Pampers advertorial

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Published in Baby & Pregnancy, UK, July 2013

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"Your baby's super-soft skin needs the very best care, which is why New Baby Sensitive offers Pampers' best ever protection. From his button nose to his sweet little toes, your baby's velvety-soft skin is not only his largest sensory organ but the most important tool he has to explore the exciting new world around him. Every mum knows that there's no peachier complexion than that of a newly born babe, but with research showing over 50% of mums describe their child's skin as sensitive, how can you ensure your little one's famously soft bottom stays that way?"