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Hollister announces Skin Health Alliance accreditation for ostomy products

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Hollister Incorporated is delighted to announce that, in the UK and Ireland, Hollister CeraPlus™* and Dansac NovaLife TRE™ ostomy products and accessories have received official dermatological accreditation from the Skin Health Alliance (SHA).

A person living with a stoma can face many challenges, and one of the greatest is maintaining the integrity and health of the skin around the stoma (peristomal skin). Compromised peristomal skin can cause leakages, irritation, and pain, leading to negative impacts on social life, an increase in healthcare visits and costs, and a significant decline in quality of life[1].  Using an ostomy product that is accredited by the SHA may offer an additional level of security and reassurance to a person living with a stoma.

Commenting on the accreditation, Gill Castle, birth trauma activist, swimmer and ostomate says: “As I am currently in training to be the first ostomate to swim the English Channel solo, I spend a lot of time in the water.  Having a product that I believe in is vital to me.  Knowing the stoma bag I am using has been accredited by an organisation like the Skin Health Alliance gives me even more confidence and trust in my choice of product.  I am reassured that my peristomal skin will be in good health so I can concentrate on my nutrition, my training and most importantly being fun and active.”

In addition to the current rigorous safety testing our products go through, the SHA accreditation signifies that the Hollister CeraPlus™ and Dansac NovaLife TRE™ ostomy products have been independently verified by a specialist panel. The specialist panel of dermatologists and skin scientists ensured the Hollister CeraPlus™ and Dansac NovaLife TRE™ ostomy products meet a unique set of SHA safety and efficacy criteria, including ensuring the materials and final formulations align with regulatory standards[2].

Incidences of peristomal skin complications have been reported as high as 75 percent[3], but this does not mean that skin problems are a normal part of living with a stoma. The skin around a stoma should be the same as the rest of the person’s skin, and the goal for Hollister is to help people using ostomy products to maintain healthy peristomal skin from the start of their journey.

Featuring innovative active barrier technology, Hollister CeraPlus™ and Dansac NovaLife TRE™ ostomy products may help prevent skin problems and keep skin healthy from the beginning. By choosing Hollister CeraPlus™ or Dansac NovaLife TRE™ ostomy products, people using stoma pouches can have the confidence and pride of knowing their pouch helps protect their skin, empowering them to live their life to the fullest.

Hollister, with the accreditation from the SHA, is dedicated to improving the experience of each unique person, making life more rewarding for the people who use our products.

Commenting on the accreditation, Cale Street, Regional Vice President UK and Ireland, Hollister, said:

“We are incredibly proud to receive official dermatological accreditation from the Skin Health Alliance for our Hollister CeraPlus™ and Dansac NovaLife TRE™ ostomy products and accessories. At Hollister we want ostomates to have trust in the products they are using and feel empowered. It is not enough for products to be safe; they must also allow ostomates to feel comfortable in their skin and live their life to the fullest. This independent accreditation underlines the importance of skin health to ostomy products and demonstrates our commitment to improving the lives of ostomates across the UK and Ireland.”

James Stalley from the Skin Health Alliance, said:

“We are pleased to welcome Hollister Incorporated to the group of brands who have achieved our accreditation, demonstrating their commitment to promoting healthy skin in their products. This accreditation has been awarded after our specialist panel independently reviewed the Hollister CeraPlus™ and Dansac NovaLife TRE™ portfolio to ensure their materials and formulations meet a unique set of SHA safety and efficacy criteria.”

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Notes to Editors

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About Hollister

Hollister Incorporated is an independent, employee-owned company that develops, manufactures, and markets healthcare products worldwide. The company develops and manufactures products for ostomy care, continence care and critical care, and also develops educational support materials for patients and healthcare professionals. Hollister Incorporated has been serving healthcare professionals and consumers for more than 100 years, and is committed to making life more rewarding and dignified for people who use its products and services. Headquartered in Libertyville, Illinois, Hollister has manufacturing and distribution centres on three continents and sells in more than 80 countries around the world. More information can be found at

About Dansac

Dansac has been providing innovative solutions for people with a stoma, clinicians and care givers for more than four decades. Dansac was founded in 1971 in Fredensborg, Denmark. Since then, Dansac has become part of Hollister Incorporated, which is located in Libertyville, Illinois, USA. Dansac products are sold in more than 30 countries worldwide. More information can be found

About the Skin Health Alliance

The Skin Health Alliance is a global organisation incorporated as a company limited by guarantee in the United Kingdom on 22nd November 2010. The Skin Health Alliance provides commercial accreditation services to brands seeking an independent professional validation of their products safety and efficacy credentials. It delivers these services by employing internationally qualified dermatologists and skin scientists as a specialist panel who independently review a brand’s research. The specialist panel ensure the product under review meets a unique set of Skin Health Alliance safety and efficacy criteria. These criteria include ensuring a product’s ingredients and final formulation align with international regulatory standards in those markets where it is sold. The Skin Health Alliance does not conduct controlled testing on products. The Skin Health Alliance is not a statutory regulator nor are its accreditation services mandatory in those countries where it operates. It is also not required for it to be affiliated with any association or institution in order to deliver those services but may occasionally partner with such in a commercial capacity when it is mutually beneficial to do so. The Skin Health Alliance also acts as a not-for-profit enterprise annually donating its surplus profits to skin disease charities and good causes.

Hollister, the Hollister logo, and CeraPlus are trademarks of Hollister Incorporated.

Dansac, NovaLife and TRE are trademarks of Dansac A/S.

All other trademarks and copyright are the property of their respective owners.

[1] Burch J, Marsden J, Boyles A, Martin N, Voegeli D, McDermott B, Maltby E. Keep it simple: peristomal skin health, quality of life and wellbeing. Best practice consensus document on skin health. Br J Nurs. 2021; 30(6, Supp 1):1–24

[2] Dermatological Accreditation, Skin Health Alliance. Available at: