News & innovation

Innovation // 21.03.14

Getting under the skin of malignant melanoma

Skin cancer is the most common form of cancer in the uk, and rates continue to rise. at least 100,000 new cases are now diagnosed each year in the uk, with malignant melanoma, the most dangerous form of the disease, taking over 2,500 lives –
that’s seven people every day.

There is currently no cure for the disease, and treatments are limited once it’s spread beyond its original site. We want to change that.

This report has been developed to help support the launch of a new skin cancer research fundraising campaign by the British Skin Foundation called ‘It Takes 7’. We want to highlight that skin cancer is a very serious disease that can affect anyone but that misconceptions about the severity and risk are common. To end goal is to encourage positive behaviour change, as well as to help ensure people recognise the need for more research into skin cancer.

The basis of the research is a questionnaire completed by 5,000 British adults during February 2014.

It is worth noting at this point that although there are three common types of skin cancer – Basal cell carcinoma, Squamous cell carcinoma and malignant melanoma – in this report we are going to primarily focus on the most deadly form of skin cancer, melanoma.

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