News &
innovation

Skin safe brand

//
07.03.2022

Eucerin announces Skin Health alliance Accreditation for its anti-pigment range

3 min read

Eucerin is proud to announce that its Anti-Pigment range has been awarded an official accreditation by the Skin Health Alliance, certifying the market leading product range’s skin tolerability and efficacy, effective from 1 March 2022.

The Skin Health Alliance is an independent body that provides dermatological accreditation to leading brands across the skincare and personal care sector, giving consumers confidence in their purchases with the reassurance that products have been independently verified as skin safe. Working with a specialist panel of dermatologists and skincare experts, Eucerin’s Anti-Pigment range was screened through a scientific review to ensure each product in the range met a series of safety and efficacy criteria, including ensuring the ingredients and formulations comply with international regulatory standards in those markets where its sold.

The Eucerin Anti-Pigment range, formulated with breakthrough patented ingredient Thiamidol, was first launched in 2019 and has since grown to become the UK’s No.1 Hyperpigmentation Range[1] on the market. In a quest to find an active that would both reduce hyperpigmentation whilst being kind on skin, Eucerin conducted an extensive screening of over 50,000 compounds when it discovered Thiamidol.

Thiamidol, or to give it its chemical name isobutylamido thiazolyl resorcinol, acts at the root cause of hyperpigmentation by reducing the production of natural skin pigment melanin in our skin. It gets to work by blocking the enzyme ‘tyrosinase’ which, in turn, reduces the melanin production in the skin to combat hyperpigmentation. With regular use, Thiamidol has been proven to show a visible reduction in pigmentation by up to 75%[2].

“At Eucerin, we pride ourselves on our ground-breaking skin research and ingredient innovation. With Thiamidol, we knew we had discovered something special and life changing for those who suffer with hyperpigmentation conditions. This accreditation adds an additional layer of credibility and reassurance for our customers that not only are the products skin safe, but that they actually work too,” says Alex Gostling, Pharmacy Director for UK & ROI at Beiersdorf.

The accreditation covers the following products:

  • Eucerin Anti-Pigment Day Cream
  • Eucerin Anti-Pigment Night Cream
  • Eucerin Anti-Pigment Dual Serum
  • Eucerin Anti-Pigment Spot Corrector
  • Eucerin Sun Pigment Control SPF50+
  • Eucerin Anti-Pigment Day Cream Tinted Light
  • Eucerin Anti-Pigment Perfecting Serum
  • Eucerin Sun Pigment Control Tinted Light

For more information about Eucerin and the Anti-Pigment range, please contact eucerin@porternovelli.co.uk

About Beiersdorf AG
Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for more than 135 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, EUCERIN (dermocosmetics), LA PRAIRIE (selective cosmetics), and HANSAPLAST/ELASTOPLAST (plasters and wound care) are cherished by millions of people around the world day after day. Other renowned brands such as LABELLO, AQUAPHOR, FLORENA, 8X4, HIDROFUGAL, GAMMON, COPPERTONE, MAESTRO, CHAUL, and STOP THE WATER WHILE USING ME! round off our extensive portfolio. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers. The Hamburg-based company generated sales of €7,025 million as well as an operating result (EBIT) of €828 million in fiscal year 2020. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose “Care Beyond Skin.” With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.

* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2019.

Additional information can be found at www.beiersdorf.com.

[1] Source ©2021 NielsenIQ data, Value, Units, Dermocosmetics Depigmentation (client defined) 52 w/e 06.11.21 (GB Total Coverage)

[2]  Result is only from clinical study of Eucerin Anti-Pigment DUAL serum with 35 women, 12 weeks of regular use once a day

Top