The prestigious dermatological certification strengthens Cell Renew’s skincare credentials
ITC Limited, one of India’s leading diversified business conglomerate, constantly endeavours to benchmark its products, services and processes to global standards. The Company’s pursuit of excellence reflects in its commitment to create products that are hallmarks of consumer trust and meet stringent quality standards across the world.
Cell Renew by ITC’s leading bath & skin care brand Vivel, has received the prestigious Skin Health Alliance, UK accreditation for its product portfolio – Intensive Restore Body Lotion, Hand Crème, Face Moisturiser and a range of Face Cleansers.
Launched in October last year, Cell Renew is a carefully crafted skin care solution that helps renew skin cell by cell. The advanced formula not only repairs damaged skin cell barrier and replenishes lost nutrients but also fortifies skin's natural defenses against free radicals and other environmental factors. The portfolio offers a range of Body Lotions, a Face Moisturizer, Hand Crème and Face Cleansers.
Skin Health Alliance dermatological accreditation is a seal of trust by International experts. It gives consumers the reassurance and confidence that the brand takes its scientific and clinical research seriously and promotes the importance of healthy skin. The Cell Renew range of products have been tested to meet the rigorous Skin Health Alliance criteria and consequently awarded the accreditation. Cell Renew with this accreditation joins some of the best global skin care brands to have received this recognition. The trust-seal corroborates that the accredited products are skin-safe and that the claims made are evidenced with robust scientific and clinical research. The accreditation also endorses that Cell Renew products meet international regulatory standards for skin care and the products are not harmful to the environment at any stage in their development, manufacture or disposal.
Commenting on this achievement, Mr. Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited, said, "The prestigious certification for Cell Renew is an endorsement to our continuous endeavours to create hallmarks of consumer trust through superior and differentiated value propositions. The UK trust-seal is an exceptional addition to the Vivel family and truly embodies the spirit of our brand philosophy. In line with ITC's aspiration to be India's premier FMCG Company, recognized for its world-class quality and enduring consumer trust, this accreditation comes as a credit to its list of appreciations.”
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