Promoting the skin benefits of using Braun shaving devices

Braun wanted help promoting the skin benefits of using Braun shaving devices

Some men experience skin problems such as redness, chafing or spots after using their shaving device. Although many factors come into play such as ethnicity, sensitivity and environment it’s often the interaction of a mechanical device with the skin that’s called into question.

Braun were keen to prove that its revolutionary new CoolTec technology would aid the shaving experience and eliminate redness and other potential skin issues. Our experts analysed Braun’s clinical data and reviewed published dermatological journal papers to find out whether cooling of the skin would have a positive effect on the skin. The scientific evidence proved that using a shaving device with an inbuilt cooling element did in fact lead to both a more comfortable experience and in many cases fewer skin issues.

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