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As the world's leading skin health accreditation body, we understand the importance of trust when it comes to choosing the best and safest products for our skin.

As the world’s leading skin health accreditation body, we want everyone to have access to the best help and advice to care for their skin.

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ASDA

Whisper

Gillette Venus

Veet

Ariel

Braun – Male Hair Removal

Pampers

Presto

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We all deserve to stand confident and be safe in the skin we’re in. From medical experts to members of the public, our skin means something different to us all.

of consumers are more likely to trust a product’s claim if it’s SHA accredited

of consumers are more likely to trust a product’s claim if it’s SHA accredited

of people would like to learn more about the latest skin health information

66% of people would like to learn more about the latest skin health information

of shoppers are more likely to use a product that has been medically reviewed for its skin safety science

85% of shoppers are more likely to use a product that has been medically reviewed for its skin safety science

To better understand the experiences and priorities of young people, the Skin Health Alliance recently surveyed people aged 18-26 to explore their biggest concerns, influences, and skin health priorities.

New study reveals top skin concerns of young people

Persil

Old Spice

Comfort Pure

We build consumer confidence through trust

If you have ever struggled with stress, anxiety or your mental health, you may have noticed an impact on the appearance of your skin.

Psychodermatology: Skin and Mind

We work with some of the world’s leading dermatologists to set skin health standards, helping people take care of their health and wellbeing.

There’s no norm. It’s important for everyone to find what works for their skin. We make it easier to find safe and effective products.

Look out for our logo. Only products that are tested and approved by our independent dermatologists receive the SHA accreditation.

Get accredited

See what we do

The SHA accreditation is an instant way to recognise a product meets the highest standards of skin safety. These requirements are set by independent dermatologists, not brands or manufacturers.