Explore skin knowledge

As the world’s leading skin health accreditation body, we want everyone to have access to the best help and advice to care for their skin.

As the world’s leading skin health accreditation body, we want everyone to have access to the best help and advice to care for their skin.

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ASDA

Whisper

Gillette Venus

Veet

Traffi – Safe Glove

Ariel

Braun – Male Hair Removal

SafeGuard

Pampers

Presto

Explore the campaign

We all deserve to stand confident and be safe in the skin we’re in. From medical experts to members of the public, our skin means something different to us all.

of consumers are more likely to trust a product’s claim if it’s SHA accredited

of consumers are more likely to trust a product’s claim if it’s SHA accredited

of people would like to learn more about the latest skin health information

66% of people would like to learn more about the latest skin health information

of shoppers are more likely to use a product that has been medically reviewed for its skin safety science

85% of shoppers are more likely to use a product that has been medically reviewed for its skin safety science

The skin is perhaps not the first thing that leaps to mind when one considers our vital organs. But the truth is that, if it was...

Does nappy rash need to be a nightmare?

Dailee

We build consumer confidence through trust

It’s been over a year and a half now since Covid swept the planet and significantly changed the way we live and work. Social...

Hygienic hands and healthy skin - protecting your skin whilst keeping it clean

We work with some of the world’s leading dermatologists to set skin health standards, helping people take care of their health and wellbeing.

There’s no norm. It’s important for everyone to find what works for their skin. We make it easier to find safe and effective products.

Look out for our logo. Only products that are tested and approved by our independent dermatologists receive the SHA accreditation.

Get accredited

See what we do

The SHA accreditation is an instant way to recognise a product meets the highest standards of skin safety. These requirements are set by independent dermatologists, not brands or manufacturers.